Sydney Festival and Event Management for Estimated Budget

Question: Discuss about theSydney Festival and Event Management for Estimated Budget. Answer: Introduction This paper examines the Sydney festival in the backdrop of the theoretical framework of event management. January is considered as the best time to visit Sydney as the city becomes incandescent with the biggest festival of Australia, the Sydney festival (Sydney destination 2017). This paper aims to discuss the type, dimension and associated attractions of the Sydney festival, analysis of categorization indicators that includes discussion on the form and content of the Sydney festival, location and size of the event, estimated budget, number of participants and event stakeholders and their role in the Sydney festival. Event Brief Type, dimension and associated attractions of the Sydney Festival The selected event that will be analyzed is the Sydney festival that is an annual three-day event in Sydney. The Sydney festival is a three-day extravaganza in Australia and is considered a popular festival. The main attractions of the event include The Stars in Parramatta Park, Opera in the Domain, Circus City in Prince Alfred Square, Sydney Trapeze School and free performance by the Legs on the Wall. Brief analysis of the categorization indicators The form of Sydney festival is a carnival-like event that brings together families and loved ones under one roof in a celebratory mood. The value content strategy of the Sydney festival is that defines the personality. There have been international artists whose stage presence and dynamics with the audience have elevated the appeal of the event among the people of Sydney. There is the virtual reality Ghost Train, Karaoke Counsel that gives the audience to showcase their talent, Glitterbox, village pools, Temple of Din comprising of eclectic artworks and the much popular 10 Minute Dance Parties (Sydney destination 2017). The event is promoted in a manner such that it posits a carnival like image for the interested visitors. Location and Size The Sydney festival was held in Meriton Festival Village in Hyde Park which is considered as the heart of Sydney (Csapo 2012). Other locations for the event include the Domain and the Sydney Town Hall The festival generously made use of different venues like the Riverside Theatres, Carriageworks and the Sydney Opera House. The event is organized on a massive scale and features all kinds of attractions that would appeal to the visitors. Budget considerations More than 400 million AUD is spent on the Sydney Festival every year. Number of participants The number of participants for the Sydney Festival is approximately 500. Event Stakeholders and their involvement in the Sydney Festival According to Getz and Page (2016), stakeholders are groups or individuals whose decision and inputs have a special value in the organization, production, execution and management of the event. There are differ kinds of stakeholders like primary stakeholders or secondary stakeholders and internal and stakeholder or external stakeholder (Yeoman, Robertson, Ali-Knight, Drummond and McMahon-Beattie 2012). The stakeholders of the Sydney festival was Wesley Enoch who is the current director of the concerned event, His Excellency General The Honourable David Hurley AC DSC (Retd) who is the Governor of New South Wales and the patron of the Sydney Festival, the board of directors chair, David Kirk MBE who is the managing partner of the event. Other stakeholders of the event are Professor Larissa Behrendt who is the Professor of Law and director of Research, University of Technology, Sydney, David Borger who is the Western Sydney Director and Paddy Carney who is the Partner of PWC Australia. A ngela Clark who is the former director of the Digital Network, Darren Dale, producer of Blackfella Films, Mathhew Melhuish, CEO and Diana Ellert who is the non-executive director who were the other stakeholders of the event. The CEO and the event partners were responsible for conceptualizing the event and deciding on the contents that should be featured in the event. Personalities like Angela Clark and Paddy Carney provided their suggestions and recommendations on the contents that may be featured in the event. Matthew Melhuish who has more than 30 year experience in advertising and marketing provided is inputs regarding the promotion of the event through flash mob, advertising on television and radio channels, social networking sites like Facebook, Twitter and Instagram (Tourism Australia 2017). The involvement of David Borger was in the form of catalyzing discussions on issues that foster economic growth in western Sydney. Since Wesley Enoch is the director of Sydney Festival, the re was a special emphasis on celebrating the indigenous cultural values of Australia. This was witnessed in the form of Bayala-Language Classes where visitors could learn aboriginal languages free. Conclusion Therefore, it can be stated that the Sydney Festival is a popular cultural festivals in Sydney and one of the biggest festivals held in Australia. The event is held on a large-scale and the contents of the festival is decided by the various stakeholders keeping in mind the aesthetics of the audience. The variety of features indicate that there is something for everyone. References Csapo, J. (2012). The role and importance of cultural tourism in modern tourism industry. InStrategies for tourism industry-micro and macro perspectives. InTech. Getz, D. and Page, S., 2016.Event studies: Theory, research and policy for planned events. Routledge. Sydney destination. 2017.About - Sydney Festival 2018. [online] Available at: https://www.sydneyfestival.org.au/2018/about. The Five Best Festivals in Sydney and NSW. 2018.The Five Best Festivals in Sydney and NSW - Medium. [online] Available at: https://medium.com/@do_suri/the-five-best-festivals-in-sydney-and-nsw-92cb63ee95f1 [Accessed 2018]. Tourism Australia. 2017.Sydney Festival 2017 - Tourism Australia. [online] Available at: https://www.australia.com/en/events/festivals-and-celebrations/sydney-festival.html [Accessed 2018]. Yeoman, I., Robertson, M., Ali-Knight, J., Drummond, S. and McMahon-Beattie, U. eds., 2012.Festival and events management. Routledge.